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Big AZ Kickin Jalapeno Beef Charbroil With Cheese Wins 2011 Best New Product Award

Thursday, October 20, 2011

Convenience Store News and a panel of consumer judges pick Big AZ Kickin’ Jalapeno Beef Charbroil with Cheese as Best New Product in convenience food marketplace

CINCINNATI, Ohio – Each year, Convenience Store News enlists a panel of consumers to rate and rank the newest foods in the convenience store marketplace. This year’s panel picked AdvancePierre Foods’ Big AZ Kickin’ Jalapeno Beef Charbroil with Cheese as both the most delicious new sandwich and the best value.

“This award is a particular honor, because the judging panel is made up of actual consumers, and the consumer has spoken,” said Tony Schroder, President of Convenience Channels at AdvancePierre Foods. “Our consumers’ opinions matter most so when they pick our products as the best it is truly gratifying.”

New products are judged on the following criteria: taste, value, convenience, healthfulness, quality of ingredients, preparation, appearance and packaging. Citing taste as the most important attribute of any food, it accounts for 30 percent of the total points awarded by judges. The product’s value is worth an additional 20 percent of points awarded, and the other factors make up the remaining 50 percent of the total points.

The Big AZ®  Kickin’ Jalapeno Beef Charbroil With Cheese was launched in January, 2011 and is available at convenience stores and vending machines throughout the country.

On October 4th at 1pm Convenience Store News will be at AdvancePierre’s booth at the upcoming National Association of Convenience Stores convention in Chicago to officially present the award to the company.