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AdvancePierre™ Foods and Welch's: Together Like Peanut Butter and Jelly

Thursday, April 23, 2015

APF School division adds selection of high fructose corn syrup-free products to line

CINCINNATI – AdvancePierre™ Foods (APF), an industry leader in supplying fully cooked protein and assembled sandwiches to school systems across the U.S., has partnered with Welch’s, maker of the No. 1-selling grape jelly in the country, for branding of its peanut butter and jelly products sold through its School division.

Popular APF offerings now marketed under the Welch’s brand include: Welch’s PB&J Graham Snackers™, Welch’s PB&J Jamwich® and Welch’s PB and PB&J Cups.

APF also is leveraging this opportunity to launch four new high fructose corn syrup-free peanut butter and jelly items. APF’s Welch’s-branded offerings are made with whole grain bread and are individually packaged with new Welch’s graphics. In addition, several of the Welch’s-branded items also qualify as Smart Snacks, allowing for more eating opportunities for students to enjoy.

“We’re always striving to feed children better, and this partnership with Welch’s gives foodservice directors and their students a new version of kids’ lunchtime favorite – peanut butter and jelly,” said Jim Clough, President of APF’s foodservice division. “The Welch’s brand is an American favorite, and we’re proud to be a part of this great pairing.”

“Welch’s jams and jellies have been the perfect match for peanut butter ever since we first developed fruit spread back in 1918,” said Tom Dixon, Chief Marketing Officer for Welch’s. “We are proud to still be America’s favorite grape jelly and to be partnering with AdvancePierre Foods on delivering kids their lunchtime favorite PB&J.”

The Welch’s products are available now nationwide. To learn more about APF’s School division and its nutritious center-of-plate, side dish, bakery and snack items, visit www.APFk12.com.