Thursday, May 29, 2014
Consumer research indicates Angus cheeseburger, grilled chicken bacon club on trend
CINCINNATI - AdvancePierre™ Foods (APF), a nationally-recognized, fully integrated producer and seller of handheld sandwiches and value-added meats, is introducing the BIG AZ Angus Cheddar Cheeseburger and BIG AZ Chicken Bacon Cheddar Club to its BIG AZ line, one of the top brands in the sandwich market.
“Our new BIG AZ offerings are on-trend and meet the growing demands of the convenience and vending consumer segment,” said Tony Schroder, president of convenience channels at APF. “We kept our core value of contributing to our customers’ profitable growth at the forefront while developing these products while giving our consumers the satisfaction and value they have come to expect from BIG AZ sandwiches. We look forward to helping them succeed.”
A Total Unduplicated Reach and Frequency (TURF) analysis of Big AZ target consumers indicated that both a premium Angus version of the BIG AZ cheeseburger and a Chicken club sandwich that answers the demand for bacon and chicken options would be popular sellers. Further, the research shows that these two products, in tandem with the current selection of top-selling BIG AZ sandwiches, will create incremental sales for convenience and vending retailers.
The BIG AZ Angus Cheddar Cheeseburger features an over-sized charbroiled Angus beef patty with fresh, off-the-grill flavor sandwiched between two slices of cheddar cheese and served on a hearth-baked BIG AZ bun.
The first grilled chicken offering in the BIG AZ line, the BIG AZ Chicken Bacon Cheddar Club is on trend with the club-style sandwich offerings that have gained popularity in the quick-service restaurant and casual dining industries. Chicken sandwiches are one of the fastest-growing sandwich segments, according to Technomic, a leading fact-based consulting and research firm serving the food industry.
The BIG AZ Angus Cheddar Cheeseburger and BIG AZ Chicken Bacon Cheddar Club will be available in June. Sandwiches have a 14-day refrigerated, 12-month frozen, shelf life. Hand-wrapped BIG AZ sandwiches can hold hot in a sandwich warmer for up to four hours.