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AdvancePierre Foods Introduces Fast Bites Breakfast Sandwiches

Wednesday, August 1, 2012

Five new breakfast sandwiches provide convenience retailers tasty, popular options for promotions and combo meal deals

CINCINNATI, Ohio—AdvancePierre Foods has introduced a new line of breakfast sandwiches for convenience markets, Fast Bites®. This new product line is value-priced for consumers to help drive in-store morning traffic and increase sales.

The five brand-new Fast Bites® sandwiches include a Sausage Biscuit, Sausage Sandwich on a bun, Sausage and Cheese Sandwich on a bun, Breaded Chicken Biscuit and Spicy Breaded Chicken Biscuit. 

Fast Bites® value pricing is ideal for “2 for $2.22” promotions or as part of a combo meal deal. Their attention-grabbing, hand-wrapped paper packaging appeals to consumers with its fresh-made appearance. To further increase sales potential, the breakfast sandwiches can be served either hot in a sandwich warmer or merchandised cold, to be heated on demand. Made with savory pork sausage, southern-style or spicy breaded chicken, fresh biscuits and hearth-baked yeast rolls, AdvancePierre Foods’ sandwiches provide convenience retailers a quick, mouth-watering breakfast option for their customers.

“Market research has shown that ‘2-for’ deals, meal bundling and value-menu promotions can drive breakfast traffic and increase total sales,” said Tony Schroder, president of Convenience at AdvancePierre Foods. “The Fast Bites® breakfast sandwiches are an easy-to-merchandise and easy-to-sell option for on-the-go consumers.”

Fast Bites® breakfast sandwiches are available for sale nationwide beginning July 2012.