Wednesday, August 1, 2012
Five new breakfast sandwiches provide convenience retailers tasty, popular options for promotions and combo meal deals
CINCINNATI, Ohio—AdvancePierre Foods has introduced a new line of breakfast sandwiches for convenience markets, Fast Bites®. This new product line is value-priced for consumers to help drive in-store morning traffic and increase sales.
The five brand-new Fast Bites® sandwiches include a Sausage Biscuit, Sausage Sandwich on a bun, Sausage and Cheese Sandwich on a bun, Breaded Chicken Biscuit and Spicy Breaded Chicken Biscuit.
Fast Bites® value pricing is ideal for “2 for $2.22” promotions or as part of a combo meal deal. Their attention-grabbing, hand-wrapped paper packaging appeals to consumers with its fresh-made appearance. To further increase sales potential, the breakfast sandwiches can be served either hot in a sandwich warmer or merchandised cold, to be heated on demand. Made with savory pork sausage, southern-style or spicy breaded chicken, fresh biscuits and hearth-baked yeast rolls, AdvancePierre Foods’ sandwiches provide convenience retailers a quick, mouth-watering breakfast option for their customers.
“Market research has shown that ‘2-for’ deals, meal bundling and value-menu promotions can drive breakfast traffic and increase total sales,” said Tony Schroder, president of Convenience at AdvancePierre Foods. “The Fast Bites® breakfast sandwiches are an easy-to-merchandise and easy-to-sell option for on-the-go consumers.”
Fast Bites® breakfast sandwiches are available for sale nationwide beginning July 2012.